"RETRO MERCH"
IN 2023, LUSH COSMETICS launched a new capsule of merchandise items - including patches, tote bags and t-shirts. The collection was inspired by a retro logo from the brand’s archive.
THE PROJECT
THE ROLE
creative / producer / casting/ stylist / on-set creative director
THE MOOD BOARD
Retro range - retro aesthetic. portraits with a dated yet anachronistic visual. props with a “show and tell” vibe and quirky + nerdy styling. models acting aloof/cheesy, inspired by USA school “picture day”
THE RESULT
LOOKBOOK AND EDITORIAL
PRODUCT PHOTOGRAPHY
THE CREDITS
PHOTOGRAPHY - Sam Baggette / Assistant - charlotte stokes / mua - suzie shambles / hair - daisy evans