"LUSH SEASONAL ASSETS"
lush Cosmetics seasonal product launches for the years of 2022 and 2024.
THE PROJECTS
THE ROLES
creative producer / Stylist / casting / model direction
THE OBJECTIVES
* TO PRODUCE PRODUCT SHOOTS WITH A QUICK TURNAROUND - FROM CONCEPT TO DELIVERY OF ASSETS
* TO USE THE IN-HOUSE STUDIO RESOURCES TO MAXIMISE COST AND TIME
* to ENSURE diversity, ethics and best practices were present at every step of creative production - from casting to on-set experiences.
THE RESULTS
DIWALI 2022
HALLOWEEN 2022
SPRING 2023
CHRISTMAS 2022
CHRISTMAS 2023
THE CREDITS
LUSH Photography Team: Anna Fuchs, andreia varela, Alex Phelps and Sam Baggette / VIDEOs - JAY WALDON