"LUSH MAKEUP REBOOT"
lush Cosmetics relaunched its makeup collection in 2019, focusing on providing a diverse range of shades and sustainable/plastic-free alternatives for the beauty consumer.
THE PROJECT
creative lead / producer / Stylist / casting / art direction
THE ROLES
THE OBJECTIVES
* TO PRODUCE PRODUCT SHOOTS WITH A QUICK TURNAROUND - FROM CONCEPT TO DELIVERY OF ASSETS
* TO USE THE IN-HOUSE STUDIO RESOURCES TO MAXIMISE COST AND TIME
* to ENSURE diversity, ethics and best practices were present at every step of creative production - from casting to on-set experiences.
THE RESULTS
"TRIX STICKS CONCEALER/CONTOUR" / 2018
"VEGAN LIPSTICKS" / 2018-2019
"FESTIVE MAKEUP CAPSULE COLLECTION" / 2019
"MAKEUP VIDEOS FOR IN-STORE SCREENS" / 2019
"MAKEUP IN LOCKDOWN" / PRODUCT LAUNCH - IMAGES SHOT BY BEAUTY INFLUENCERS SELF-ISOLATING DURING THE 2020 PANDEMIC
LUSH YOUTUBE / SOCIAL CONTENT - CREATED AND SHOT WHILE SELF-ISOLATING DURING THE 2020 PANDEMIC
LUSH Photography Team: Anna Fuchs, Alex Phelps and Sam Baggette / VIDEOs - JAY WALDON