"LUSH LASHES"
IN 2021, LUSH COSMETICS launched their NEW “LUSH LASHES” MASCARA.
THE PROJECT
THE ROLES
THE MOOD BOARD
Makeup creative lead / creative director / concepting
“you do you, lush does lashes” - a cinematic and surreal approach to makeup advertising. Showcasing unique personalities and how the product suits everyone and every lifestyle, from glam runners to maxi knitters.
THE RESULT
CAMPAIGN VIDEO
STILLS
BEHIND THE SCENES
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BEHIND THE SCENES 〰️
THE CREDITS
Director - Somayeh / DOP - Amelia Hazlerigg / LUSH creative Lead - Tom Griffiths