"LUSH HAIRCARE"
IN 2023, LUSH COSMETICS LAUNCHED A capsule COLLECTION OF haircare PRODUCTS. The range consists of four products for specific hair needs and one shampoo for all hair types, with a bigger marketing push for the latter.
THE PROJECT
concept / creative producer / STYLIST / CREATIVE DIRECTION
THE ROLES
get up close and personal with the RANGE, showcasing texture, application and results. Pair MODEL’S HAIR TYPES WITH THEIR correspondent PRODUCT AND ADD GROUP SHOTS FOR THE “ALL HAIR TYPES” SHAMPOO.
THE MOOD BOARD
APPLICATION SHOTS
PRODUCT TEXTURES
THE RESULT
“AFTER” SHOTS
WEB/SOCIAL VIDEOS
PHOTOGRAPHY - andreia varela / HAIR - LUSH HAIRLAB’S SARAH SANGO AND DAISY EVANS / MAKEUP - MIA DOCKERTY