"LUSH FRAGRANCES"

IN 2022, LUSH COSMETICS looked to rebrand its fragrance line. They aimed to facilitate the buying journey for the online customer who has to choose a product through images and scent description only.

THE PROJECT

THE ROLE

creative / producer / stylist

THE MOOD BOARD

create mini sets in which the props visually represent the perfume’s scent. Besides the product packaging, Display ingredients and pull from names and inspirations behind each of the fragrances for props.

THE RESULT

BEHIND THE SCENES

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BEHIND THE SCENES 〰️

THE CREDITS

PHOTOGRAPHY - andreia Varela