"ADVENTURES IN BATHING"
IN 2021, LUSH COSMETICS LAUNCHED 6 NEW BATH BOMBS, EACH BOASTING A SPECIFIC AESTHETIC. The aim was to make each product shine as its own unique personality.
THE PROJECT
THE ROLES
CREATIVE / producer
THE MOOD- BOARD
“what if lush made bathrooms?”
KICK OFF BY CREATING 6x dream-like spaces
each matching the personalities of the new bath bombs
pulling from the scent notes, the colour palettes and the inspiration behind each product
THE RESULTS
PRODUCT PHOTOGRAPHY
THIS CONCEPT WAS LATER EXPANDED TO other PERSONIFICATIONS of bath bombs, such as mini-movie trailers, tik-tok challenges, PINTEREST PAGES and even "irl" treatment spaces inside lush spas in cardiff, liverpool, london and bath.
"IF A BATH BOMB WAS A MOVIE, WHAT WOULD IT'S TRAILER LOOK LIKE?"
"IF A BATH BOMB WAS A SPA ROOM…"
"IF A BATH BOMB WAS A MAKEUP LOOK…”
THEMED PINTEREST FEEDS
LUSH CREATIVE LEAD - TOM GRIFFITHS / PHOTOGRAPHY - ANTOSH SERGIEW / set design - carolina mizrahi / Video - Jay Waldon / STORE PHOTOGRAPHY - SAM BAGGETTE / MAKEUP VIDEOS - yumixmakeup, they.them.ri / PINTEREST CREATIVE - RACHEL ISABEL